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If you're a product leader, UX researcher, business strategist, or marketer in Singapore, you already know—making decisions without solid data is a gamble. And in today's competitive environment, surface-level insights just don’t cut it anymore.
As a researcher who's spent over a decade helping organizations design, test, and scale products across APAC, I've learned one truth the hard way: your research partner can make or break your growth bets. Whether you're entering a new market, validating a product concept, or optimizing customer experience, your research agency needs to be more than a data vendor. They need to be strategic collaborators who deeply understand your industry, your users, and your questions—even the ones you haven’t thought to ask yet.
Singapore is home to some of the most capable and diverse research firms in the region. From scrappy specialists to global powerhouses, here's my curated list of the top 20 market research companies in Singapore worth considering in 2025—each bringing something unique to the insight table.
A veteran in the APAC research scene, Acorn brings deep cultural fluency and advanced modeling techniques to the table. If you're launching in multiple Southeast Asian markets, Acorn’s contextual understanding and hybrid quant-qual methodologies are a game-changer. I once worked with them on a brand positioning project in Indonesia, and their ability to surface nuanced cultural associations shaped an entirely different go-to-market strategy for us.
Trusted by enterprise and mid-sized firms alike, Axanteus has over 1,800 projects under their belt across more than a dozen industries. They’re especially strong in B2B, healthcare, and tech. What I appreciate most is their end-to-end service model—they can handle survey design, data collection, and even strategic workshops post-analysis.
For B2B research, this firm is among the global leaders. They’ve mastered complex stakeholder mapping and customer journey analysis across verticals like manufacturing, logistics, and SaaS. Their strategic segmentation work has been crucial in two client projects I’ve led—offering clarity where internal teams were previously guessing.
SKIM stands out with their behavioral economics-informed approach. They're excellent at pricing research, concept testing, and decision journey mapping. If you’re trying to optimize a product portfolio or forecast cannibalization effects, SKIM's team can bring both technical depth and storytelling to the insights.
This is one of Singapore’s homegrown success stories. Asia Insight blends strategic consulting with traditional research, making them ideal for companies going through transformation or innovation sprints. I’ve seen them help a fintech startup pivot their entire onboarding journey based on user behavior mapping done in record time.
Kadence offers robust full-service research capabilities across Asia, with Singapore as a regional hub. Their strength lies in balancing high-quality data collection with brand strategy consulting. They’re particularly good at fieldwork logistics for hard-to-reach markets and multilingual studies.
If speed and simplicity are key, Milieu’s mobile-first panel and real-time dashboards are a breath of fresh air. Great for tracking sentiment shifts and validating early-stage ideas. I often use them for pulse checks before committing to larger studies.
This is a go-to for global online survey work. Their tech stack is built for scale, and their reach across emerging markets is impressive. TGM is ideal if you need consistent data across regions with localized insights.
One of the most user-friendly platforms for self-service research. Their intuitive dashboard, fast turnaround, and commitment to data quality make them popular among both researchers and marketers who need answers yesterday.
DataDiggers provides agile research support and round-the-clock services. Their team is especially valuable for high-frequency survey work, where consistency and speed are non-negotiable.
Quilt combines AI with cultural anthropology—perfect for brand and comms strategy. I used their platform once to decode digital narratives around sustainability, and the layered insight we got far exceeded traditional social listening.
Escalent operates more like a strategic advisory firm than a traditional research house. Their behavioral data and segmentation models are perfect for mature companies needing fine-tuned brand or CX interventions.
Primarily a data solutions firm, Apac Leads helps with precision targeting through verified business intelligence lists. Particularly useful for demand generation and lead qualification in niche verticals.
An emerging player known for being nimble and flexible. They offer highly tailored qual-quant solutions, with a team that’s strong on collaboration and strategy alignment. Great for startups or first-time research buyers.
A boutique firm that lives up to its name. They’re ideal for fast-turnaround concept testing, campaign evaluation, and early-stage product validation. Super responsive, and big on client empowerment.
Divergent offers strong qualitative capabilities with experienced moderators across Asia. Their ethnographic research and in-home immersion work have brought unexpected value to many CPG projects.
TNB is a data collection powerhouse across Asia, the Middle East, and Africa. They can deploy a variety of methodologies, including CATI, F2F, IDIs, and FGDs, making them perfect for large-scale multi-country studies.
Focused on turning data into action, Relevance offers a mix of traditional and digital methodologies. Their researchers are praised for being both analytical and business-minded, translating insights into strategy.
This firm brings a neuroscience edge to traditional market research, including eye-tracking and biometrics. If you're in retail or advertising and need to test sensory or experiential elements, they’re one to watch.
A regional expert in qualitative fieldwork, Assembled supports deep dives across Southeast Asia. From ethnos in Jakarta to in-depths in KL, they provide rich contextual insights that surface customer motivations you won’t get in a survey.
Choosing the right market research partner isn’t just about price or speed—it’s about who can help you see around corners. The best firms don’t just collect data; they help you unlock clarity, reduce risk, and move with confidence.
In my experience, the best insights come from partners who challenge your assumptions and ask better questions than you do. Whether you're planning a market entry, revamping CX, or launching a new product, the Singapore-based firms above represent the best of what’s available in Southeast Asia—and many can support you far beyond.
If you’re serious about turning research into revenue, start by picking a partner who gets your context, speaks your stakeholders' language, and isn't afraid to dig deep. Because when you find the right research partner, it’s not just data. It’s strategy in disguise.