Table of Contents
Finding the right research partner is crucial for businesses seeking to understand their customers, optimize user experiences, and gain market advantage. To help you navigate the vast landscape of research providers, we've compiled this comprehensive list of the top 50 customer, UX, and market research firmsin the United States. Each company brings unique strengths and specialized expertise that could make them the perfect fit for your research needs.
A modernized consumer research platform putting high-impact insights at your fingertips.
Location: New York, USA (with additional offices in UK, Greece, Czech Republic, Singapore)
Summary:
Provides immediate answers about US audiences through an easy-to-use platform. Covers 80K+ annual sample representing 250 million US consumers across all 50 states. Offers deep psychographic consumer insight with custom research solutions for specific questions.
Use cases:
Long-standing provider of US consumer insights through probabilistic sampling.
Location: New York, USA
Summary:
Offers complete view of American consumers via national studies, print research, and focus studies on emerging trends. Data based on 50K+ US consumers across 48 states, updated twice yearly.
Use cases:
AI-driven enterprise platform combining quantitative and qualitative research.
Location: New York, USA
Summary:
Leverages AI with three main offerings: Suzy Insights, Suzy Live, and Suzy Audiences. Delivers real-time customer insights from an active community through various research methods.
Use cases:
Business intelligence firm driving data-backed decisions that enhance customer lives.
Location: Virginia, USA
Summary:
Helps businesses build meaningful connections with customers through focused intelligence. Sources data from surveys, feedback channels, and industry analysis.
Use cases:
Real-time decision intelligence powered by consumer opinion polling.
Location: Washington, D.C., USA
Summary:
Provides timely consumer opinions alongside economic data and political trends. Daily surveys give businesses agility to pivot strategies quickly in changing markets.
Use cases:
Global intelligence provider helping clients make smarter decisions faster.
Location: New York, USA (with global offices)
Summary:
Sources consumer data through surveys, behavioral analysis, and social listening. Offers specialist insight into affluent Americans and pays attention to public opinion trends.
Use cases:
Expert research company delivering solutions for informed decision-making.
Location: Connecticut, USA (with global offices)
Summary:
Provides on-demand diagnostics, insights, and benchmarking tools. Outlines impact of technology on businesses and consumers through market analysis and expert consultations.
Use cases:
Leading data and consulting firm offering global and local audience insights.
Location: New York, USA (with global offices)
Summary:
Serves consumer insights across various media channels through its Target Group Index survey. Based on 700K+ respondents across 50 markets, promising decision-quality insights in hours.
Use cases:
Full-service fieldwork company providing tailored research solutions.
Summary:
Focuses on helping clients develop effective brand strategies through customized research approaches. Emphasis on actionable insights that address specific client questions.
Use cases:
Full-service consulting firm supplying market intelligence worldwide.
Location: New York, USA (with global offices)
Summary:
Specialist experience across B2B, supply chain, and healthcare research. Sources insights from global field researchers alongside consumer surveys and interviews.
Use cases:
Pioneering UX research firm defining industry standards and best practices.
Location: Delaware, USA
Summary:
Founded by Jakob Nielsen and Don Norman, known for establishing UX research methodologies. Studies real users interacting with websites and applications to develop evidence-based recommendations.
Use cases:
Enterprise UX research agency delivering insights across product development stages.
Location: New York, USA
Summary:
Uses both qualitative and quantitative methodologies to provide user insights for digital products. Offers educational materials to help clients build internal UX capabilities.
Use cases:
UX research agency supporting the entire product lifecycle.
Location: Irving, Texas
Summary:
Combines comprehensive research solutions with significant operational scale, conducting over 175 projects annually. Pioneer behind usability.com resource platform.
Use cases:
Specialized in website optimization and conversion rate research.
Location: Texas, USA
Summary:
Helps businesses unlock more value from websites through research and conversion optimization. Develops roadmaps aligned with business goals and customer needs.
Use cases:
Leading platform for on-demand human insights.
Location: San Francisco, USA
Summary:
Provides rapid access to targeted customers who test products, websites, and apps. Offers video-based feedback showing real user interactions and verbalized thoughts.
Use cases:
Technology-focused market research company guiding digital transformation.
Location: Massachusetts, USA
Summary:
Combines traditional market research with technology expertise. Offers deep consumer insights alongside recommendations for tech adoption strategies.
Use cases:
AI-powered consumer intelligence platform providing predictive insights.
Location: Virginia, USA
Summary:
Operates through "rAI" intelligence model for holistic audience views. Blends behavioral data with surveys and psychographics to understand consumer motivations.
Use cases:
Global leader in data analytics and consumer intelligence.
Location: Chicago, USA
Summary:
Provides comprehensive tools analyzing consumer behavior and market trends. Offers real-time tracking of purchase patterns across FMCG, retail, and consumer goods.
Use cases:
Research firm specializing in healthcare, education, and social studies.
Location: Rockville, Maryland
Summary:
Expertise in survey research and complex data analysis. Offers program evaluation, statistical analysis, and custom survey design across public and private sectors.
Use cases:
Authority in consumer insights and satisfaction measurement.
Location: Troy, Michigan
Summary:
Provides data-driven reports on customer satisfaction and product quality. Industry-specific research reflecting customer experiences and opinions.
Use cases:
Leading provider of first-party data for market research.
Location: Dallas, Texas
Summary:
Offers diverse research solutions including surveys, consumer panels, and online communities. Extensive global reach across multiple industries for accurate, timely insights.
Use cases:
Pioneer in online market research methodologies.
Location: Rochester, New York
Summary:
Focuses on understanding consumer opinions and behaviors. Provides brand tracking, satisfaction surveys, and political polling with real-time insights.
Use cases:
Global data collection firm with extensive reach.
Location: Dallas, Texas
Summary:
Provides access to millions of consumers for survey insights. Offers quick, actionable data supporting decision-making across retail, healthcare, and technology.
Use cases:
Customer journey and shopper insights specialist.
Location: San Antonio, Texas
Summary:
Specializes in journey mapping for B2C and B2B, shopper insights, and brand tracking. Clients include major retailers, consumer brands, and technology companies.
Use cases:
Human insights platform for authentic consumer understanding.
Location: Chicago, Illinois
Summary:
Helps brands generate deeper, more authentic insights worldwide. Combines qualitative and quantitative methods for comprehensive understanding.
Use cases:
Full-service insights agency with deep industry expertise.
Location: Chicago, Illinois
Summary:
Combines traditional research methods with innovative approaches. Specializes in youth, shopper, and multicultural research with quantitative and qualitative capabilities.
Use cases:
Data-driven market research consultancy.
Location: New York, USA
Summary:
Offers fast, smart, accessible research through combined methodologies. Emphasizes actionable insights that drive measurable business impact.
Use cases:
Strategic research and branding agency.
Location: New York, USA
Summary:
Combines market research with branding expertise. Uses both qualitative and quantitative methodologies to deliver actionable insights.
Use cases:
Product experience insights company.
Location: Chicago, Illinois
Summary:
Focuses on product testing and sensory research. Uses proprietary methodologies to evaluate consumer responses to products across CPG sectors.
Use cases:
Digital survey platform for customer and market feedback.
Location: Pleasanton, California
Summary:
Provides accessible survey tools for businesses of all sizes. Enables custom research design, distribution, and analysis in an integrated platform.
Use cases:
Remote research platform specializing in in-context insights.
Location: Chicago, Illinois
Summary:
Enables in-the-moment research through mobile ethnography. Captures authentic user experiences in natural environments rather than lab settings.
Use cases:
Behavior analytics and feedback platform.
Location: San Francisco, California (with remote team)
Summary:
Visualizes user behavior through heatmaps and session recordings. Collects feedback directly from website visitors to identify improvement opportunities.
Use cases:
Experience insights management platform.
Location: San Jose, California
Summary:
Provides end-to-end UX research capabilities. Enables organizations to scale research across product development lifecycle.
Use cases:
Experience management platform focused on customer feedback.
Location: San Francisco, California
Summary:
Captures and analyzes customer feedback across touchpoints. Uses AI to identify patterns and actionable insights from customer sentiments.
Use cases:
Experience management platform with robust research capabilities.
Location: Provo, Utah
Summary:
Combines experience data with operational data to drive business decisions. Provides tools for survey research, feedback analysis, and experience design.
Use cases:
Digital consultancy with customer research expertise.
Location: Multiple US locations
Summary:
Combines business strategy, creative services, and technology with human-centered research. Uses research to drive digital transformation and customer experience initiatives.
Use cases:
Research-driven design and experience consultancy.
Location: Multiple US locations
Summary:
Applies rigorous research methodologies to business challenges. Connects customer insights to measurable business outcomes through experience optimization.
Use cases:
Corporate innovation and digital product development arm of BCG.
Location: Multiple US locations
Summary:
Uses deep customer research to identify market opportunities. Combines business strategy with design research and technology to create innovative solutions.
Use cases:
Experience agency integrating research, design, and implementation.
Location: Multiple US locations
Summary:
Uses research to drive experience-led business transformation. Combines customer insights with industry expertise to create connected experiences.
Use cases:
Customer experience consultancy within professional services firm.
Location: Multiple US locations
Summary:
Uses research to bridge business strategy and experience design. Focuses on connecting customer insights to broader business transformation.
Use cases:
Strategy consulting practice with customer insights expertise.
Location: Multiple US locations
Summary:
Integrates market research with business strategy development. Uses customer insights to identify growth opportunities and competitive advantage.
Use cases:
Customer-focused consultancy within professional services.
Location: Multiple US locations
Summary:
Applies research methodologies to customer-centric business transformation. Connects customer insights to process improvement and technology enablement.
Use cases:
Pioneer in human-centered design research.
Location: Palo Alto, California (with offices in Chicago, New York)
Summary:
Uses design research methodologies to understand human needs. Applies insights to create innovative products, services, and experiences.
Use cases:
Global design and strategy consultancy.
Location: New York, San Francisco, Austin
Summary:
Integrates customer research with design and innovation. Uses research insights to create products, services, and experiences that drive growth.
Use cases:
Strategic design firm with global reach.
Location: New York, San Francisco
Summary:
Combines design research with business strategy and technology understanding. Creates experiences that transform businesses and customer relationships.
Use cases:
Experience improvement platform focused on customer insights.
Location: South Jordan, Utah
Summary:
Combines technology and human expertise to collect, analyze, and act on experience data. Uses AI to identify patterns and opportunities in customer feedback.
Use cases:
Specialized market research focusing on consumer insights.
Location: United States
Summary:
Utilizes advanced analytics and proprietary technologies for actionable data. Offers deep-dive reports and tailored solutions across healthcare, technology, and retail.
Use cases:
Data-driven insights consultancy.
Location: Los Angeles, California
Summary:
Blends behavioral science, data analytics, and primary research. Creates actionable insights that drive business growth through better customer understanding.
Use cases:
Custom market research and strategy consultancy.
Location: Boston, Massachusetts
Summary:
Combines academic rigor with business practicality. Uses advanced analytics to uncover insights that drive strategic decision-making.
Use cases:
Strategic insights and analytics consultancy.
Location: Los Angeles, California
Summary:
Combines qualitative and quantitative methodologies with analytics. Focuses on actionable insights that directly inform business strategy.
Use cases:
Selecting the ideal research partner depends on your specific business needs, research objectives, and organizational context. Consider these factors when evaluating potential partners:
Research scope: Determine whether you need broad market intelligence, deep customer understanding, or specialized UX insights. Different providers excel in different research domains.
Methodology match: Ensure the company's research approaches align with your specific questions. Some excel at quantitative analysis, others at qualitative exploration, and many offer combined approaches.
Industry expertise: Consider providers with experience in your specific sector, as they'll understand the unique challenges and opportunities you face.
Budget alignment: Research investments vary significantly across providers. Be transparent about your budget to find partners offering appropriate value for your investment.
Cultural fit: The best research partnerships involve shared understanding and effective collaboration. Choose partners whose communication style and work approach complement your organization.
By carefully evaluating these factors against your specific needs, you'll identify research partners who can deliver actionable insights that drive meaningful business improvements.
