Frequently Asked Questions
Is this replacing moderated IDIs?
No. Live moderated interviews are still better when the topic is highly sensitive, exploratory, or strategically
complex. The In-Depth Interview Sprint is for moments when a team needs focused consumer evidence quickly around a defined
project question, concept, message, or decision.
Who is this sprint for?
This is built for brand, marketing, insights, research, UX, and strategy teams — in-house or agency-side — that need
additional consumer voices, quotes, clips, or directional evidence on a tight timeline without spinning up a full qualitative
research workstream.
What kinds of projects are a good fit?
The sprint works best for fast concept checks, message testing, proposition feedback, survey follow-ups, early product
or service reactions, and quick exploration around a live business decision. It is strongest when the question is specific and
decision-oriented.
For a larger example, see how an agency ran campaign concept testing with 90 AI-moderated interviews across 7 markets in one week: case study.
How many interviews are included?
A typical sprint includes 12-20 short voice interviews across as many as 5 different languages or countries. That is enough to surface directional patterns, objections, language, and useful evidence clips, but it should not be treated as a full replacement for 1.5hr in-depth human interviews or ethnographic methods.
How fast can the sprint run?
Most sprints are designed for a 48–72 hour turnaround, depending on the target audience, screener complexity, number of
interviews, and whether participants come from your audience, your panel partner, or our recruiting support.
Can you recruit participants?
Yes, depending on the audience. Broad consumer audiences are usually feasible. For niche B2B, expert, or hard-to-reach
groups, we may recommend using your own contact list, existing panel partner, or starting with a smaller feasibility
check.
What do we get back?
You can receive transcripts, summaries, evidence-linked themes, tagged quotes, and selected voice clips. These outputs
are designed to help your team synthesize faster and add real customer language to stakeholder or client deliverables.
Can this run behind the scenes for client or stakeholder work for agencies
Yes. For agencies, they can keep full control of the client relationship, research framing, interpretation, and final deliverable —
UserCall can operate as a behind-the-scenes interview and evidence layer for fast-moving projects. In-house teams can use it
the same way to move fast without looping in a full external research process.
Is this statistically representative?
No. This is qualitative evidence, not a quant survey. The value is in hearing reasoning, emotion, objections, and
customer language in participants’ own words. Use it to sharpen judgment and support decisions, not to claim market
prevalence.
What makes a sprint question too vague?
Questions like “understand the customer” or “get general feedback” are usually too broad. Better questions are
specific, such as “Why are people hesitating after seeing this concept?”, “Which message feels most credible?”, or “What
objections would stop someone from buying?”
