Understand why users drop off—in hours, not weeks

Product analytics shows what users do.
Usercall triggers shows why it’s happening, using short AI moderated conversations triggered at key moments.

3-5 conversations → actionable drop-off insights in 24 hours
Start capturing insights →See 2-min demo interview

What Are Research Triggers?

Product
Event
User
Intercept
Micro
Interview
Themes
& Insights

When a product event occurs, Usercall can automatically invite targeted users to a short micro voice or text based interview while the experience is still fresh. This turns product moments into continuous user discovery.

Features Image

Why Research Triggers Work

Traditional research often happens weeks after an event. By then, users have forgotten the details. Research triggers capture feedback in the moment, when context is fresh. You get higher quality insights, faster discovery cycles, and continuous qualitative feedback.

Continuous Discovery from Real Product Behavior

Instead of scheduling occasional interviews, research triggers create a steady stream of contextual insights from real user behavior.
→ User action
→ conversation
→ insight
→ product improvement
This makes learning on autopilot possible without constant recruiting and weeks of research operations work.

Features Image

Common Research Triggers

Research triggers help teams understand key moments across the user journey. Research triggers work across SaaS, fintech, consumer marketplaces, e-commerce and more.

Works With Your Existing Product Stack

Research Triggers connect to the analytics tools your team already uses. Simply connect your events and choose which product moments should trigger interviews.

How It Works

Features Image

Install JS Snippet

Add a lightweight JavaScript snippet to your product.

Features Image

Connect Product Events

Use events from tools like PostHog, Mixpanel, Amplitude, or GA.

Features Image

Create Interview Trigger

Connect the event to trigger an invitation for a short voice chat with an AI researcher.

Features Image

Get Themes & Insights

Interviews are transcribed, analyzed, and summarized into themes.

FAQ

What is a research trigger?

A research trigger automatically invites a user to a short voice or text based interview when a specific product event occurs, such as signup, cancellation, onboarding drop-off, or checkout abandonment.

How long are the interviews?

Most interviews take 2–5 minutes, but you can configure it to be as long or short as you want. Users simply speak naturally while the AI moderator asks follow-up questions.

How do users receive the interview invite?

Users can be invited through in-product intercepts (small dialog window on bottom or top of your website) or via your custom workflows with a simple webbook integration. Teams choose the method that fits their product experience.

What events can trigger interviews?

Any product event you track in your product can trigger an interview, including:
- signup or account creation
- onboarding drop-off
- feature usage
- checkout abandonment
- subscription cancellation
- support interactions

Do I need to add new tracking events?

No. Research Triggers can use events from your existing analytics tools such as PostHog, Mixpanel, Amplitude, Segment or Google Analytics.

When should I use research triggers instead of surveys?

Research triggers work best when you want to understand context, motivations, or confusion. Short surveys are useful for ratings or quick feedback, while voice or text interviews with real time probing and follow-ups reveal deeper insights about what users were trying to do.

Will this interrupt the user experience?

Invitations are lightweight and can be configured with frequency limits, user targeting, throttling rules. This ensures users aren’t repeatedly prompted and you can precisely target the right people at the right time.

Can research triggers work for B2C, SaaS or e-commerce products?

Yes. Teams use research triggers across many product types, including, SaaS and PLG products, fintech apps, e-commerce stores, consumer apps and marketplaces and more. Any product with user events can trigger interviews.

How quickly can we start using research triggers?

Most teams can set up their first trigger in just a few minutes by installing the Usercall snippet and selecting an event to monitor.

Start Using Research Triggers

Connect product events and start learning from your users when it matters most.

TRY RESEARCH TRIGGERS FREE

Should you be using an AI qualitative research tool?

Do you collect or analyze qualitative research data?

Are you looking to improve your research process?

Do you want to get to actionable insights faster?

You can collect & analyze qualitative data 10x faster w/ an AI research tool

Start for free today, add your research, and get deeper & faster insights

TRY IT NOW FREE