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Bring your data
Upload reviews, tickets or survey exports, or connect Zendesk and Intercom so new feedback keeps flowing in.
Reviews and tickets.csv or .xlsx
Survey exports.csv or .xlsx
Transcripts.txt or .docx
Live feedsZendesk, Intercom, webhook
Findings · Voice of customer analysis
Analyze Voice of Customer Data and See What Actually Matters
App reviews, support tickets, survey open-ends and transcripts, coded into clear themes with the quotes behind each one. Upload a file or connect the tools you already use. Themes come back in minutes.
Free to start25+ languagesEvery theme opens to its quotes
Any source
Feedback from anywhere. One analysis.
Wherever your customers talk, the words end up in the same codebook. Compare what app reviews say with what support tickets say, and see which issues show up in both.
App StoreGoogle PlayTrustpilotG2ZendeskIntercomSurvey exportsCSV uploadWebhook
App store reviews
What users praise and complain about on the App Store, Google Play and Trustpilot.
Support tickets
Recurring issues in Zendesk, Intercom and support conversations.
Customer feedback
Mixed feedback from several channels, coded in one place.
Survey open-ends
Free-text answers turned into themes you can count.
NPS comments
The why behind the score, grouped by promoter and detractor.
Interview transcripts
Calls and interviews, coded alongside the rest of your feedback.
How it works
Bring the data. Read the patterns.
The AI does the first pass the way an experienced researcher would. You keep the final call on every theme.
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Automatic first pass
Responses are grouped into themes and recurring issues. Every theme keeps the original quotes, so nothing is summarized away.
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Refine and share
Merge, split and rename themes. Flag weak findings. Share a summary your team can check against the quotes.
Evidence
Stop reading feedback. Start seeing patterns.
Most tools store feedback. Some summarize it. Usercall shows what matters: clear themes, the real quotes behind them, and the issues customers keep repeating. Every insight traces back to what a customer said.
Evidence-backed
Quotes, not paraphrases. Each keeps its source.
Auditable
Every finding gets a flag.
- Strong
- Weak
- Overstated
- Contradicted
Counted
See how often a theme repeats, and where.
Doesn’t invent certainty
Says “not enough evidence” when it isn’t.
Shareable
Summaries your team can check against the quotes.
What teams use it for
From a pile of feedback to a decision you can defend.
Why users churn
The frustrations behind cancellations and drop-off
Product gaps
What customers expect and are not getting
Onboarding and activation
Where people get stuck early
Messaging and positioning
How customers describe the product in their own words
Roadmap decisions
Themes with counts and quotes instead of opinions
Support load
The issues that keep coming back to the help desk
Always on
Connect Zendesk or Intercom. The analysis keeps up.
Send new tickets and conversations through an integration or a webhook. Themes update as feedback arrives, so a recurring issue shows up while it is still small.
Zendesk Signals now lives here as part of voice of customer analysis.
Pricing
Plans from $89 a month. No sales call.
Pick a plan by how many interviews and files you run a month. Your first interview or analysis is free.
Frequent questions
Frequently asked questions.
What is voice of customer analysis?
Voice of customer analysis is the process of analyzing customer feedback from sources like reviews, surveys, and support conversations to identify patterns, themes, and actionable insights.
What data sources can I analyze?
You can analyze app reviews, survey responses, customer feedback, customer conversation transcripts, support tickets, and uploaded datasets such as CSV files.
How is voice of customer analysis different from surveys?
Surveys help you collect feedback. Voice of customer analysis helps you understand and interpret that feedback at scale.
How accurate is AI-based qualitative analysis for VoC data?
Usercall applies structured thematic analysis approaches to group responses, identify patterns, and maintain clear links between themes and original feedback.
Can I use this with tools like Intercom, Zapier, or Zendesk?
Yes. You can connect your tools or use webhooks to continuously analyze incoming customer feedback.
Is this a replacement for tools like NVivo or Dovetail?
For many teams, yes. Usercall provides faster, automated qualitative analysis without the need for manual coding workflows.